Lift! Lengthen! Volumize! Introducing the serum-infused mascara that does it all! Enriched with caffeine and vitamin E, this clean, vegan formula helps you achieve your most dramatic, eye-awakening lash effect. Non-flaking. Non-clumping. Smudge-proof. 24H wear. 97% said it feels lightweight and comfortable all day 92% said the brush perfectly coats and defines each lash 88% said it visibly volumizes lashes 86% said it lengthens lashes *based on an independent consumer study of 59 people